February 18, 2016, Beirut – DIYAFA Association launched its website in a ceremony that took place in Beirut on February 16, 2016 in the presence of His Excellency Minister of Tourism Mr. Michel Pharaon and USAID Director of Mission Carolyn Bryan, in addition to many rural tourism stakeholders.
The DIYAFA website (www.diayfa.org) will serve as a digital search and booking engine for alternative lodging across Lebanon as well as a platform for touristic information and recommendations, shedding light on rural activities, sites and villages. The event showcased the key website functionalities, demonstrating to the audience how the user can log in, choose a destination make a reservation and leave feedback on their stay.
“This website is very important in highlighting rural destinations and encouraging local and international tourists to discover Lebanon,” declared one of the guesthouse owners attending the event. “The website modernized rural tourism and positioned this sector on the digital scene.”
DIYAFA Association is a leading network in the rural tourism and hospitality industry in Lebanon, with distinctive destinations and a local reputation for uniqueness. The network ensures quality service and comfort in all guesthouses, which vary in terms of amenities, services and food menu according to the villages they are located at.
DIYAFA, which in Arabic means hospitality, is an initiative that aims at promoting rural tourism in Lebanon. The primary aim of the project is to create sustainable economic opportunities in rural areas while increasing income generation and job opportunities. Since its launch, the project has supported over 60 alternative lodgings in a concerted effort to improve the quality of services, including guesthouses and auberges across 11 regions in Lebanon.
This website was developed with support from the American people through the United States Agency for International Development (USAID). This website was developed by American Near East Refugee Aid (ANERA) Lebanon for DAI as part of the Lebanon Industry Value Chain Development (LIVCD) Project, which aims at improving Lebanon’s economic stability and food security.
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